Cambridge maker announces campaign offering two free Cineworld tickets in return for attending a demonstration of its range of IMAX Enhanced AV receivers
Cambridge, UK, March 2019 – Arcam has announced its IMAX® Enhanced spring 2019 promotion. Further to the release of its IMAX Enhanced receivers, Arcam is offering movie fans a pair of free tickets to Cineworld. The offer is available to those who attend a demo, held in one of Arcam’s Centres of Cinematic Excellence, of the Cambridge maker’s line of IMAX Enhanced receivers.
IMAX Enhanced is a new certification and licensing programme, combining the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home. To be accepted into the IMAX Enhanced Programme, consumer electronics manufacturers must meet stringent performance standards, set by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists.
The IMAX Enhanced programme is built around the below ‘four pillars’:
1. Image – watch clearer pictures and brighter images
2. Sound – feel immersive, heart-pounding audio delivered by DTS
3. Scale – see more picture on the largest displays
4. Content – experience premium content, digitally remastered by IMAX
Arcam has equipped its AVR390, AVR550, and AVR850 AV receivers, as well as its AV860 AV processor, with IMAX Enhanced capability, further upping performance abilities of outstanding AV equipment – those settling down a home movie with audio powered by an IMAX Enhanced Arcam AV receivers can expect an immersive feeling sonic experience, complete with heart-pounding sound that you can feel.