Arcam announces 3D upgrade strategy

A major benefit of “ground-up” design in AV manufacturing is the flexibility to offer upgrades as technology develops. With this in mind Arcam have announced its intention to offer an upgrade to existing and future customers of its current AV receivers to 3D compatibility.

Appreciating the considerable investment its customers make when choosing an AVR500, AVR600 or AV888 the company are keen to assure owners that their investment is protected.

Having spoken to many consumers it’s clear that many are confused about the benefits of 3D; exactly what extra equipment is needed to achieve 3D in their own systems and which of the technologies might be a long-term winner. The hassle and expense of 3D glasses is also seen as a major hurdle.

Whatever the outcome, Arcam are investing in a new video board for their AV amplifier family that will allow pass through of HD 3D signals. The upgrade will be HDMI 1.4 compliant and be available early in 2011. The new video board will be a dealer fit.

Arcam is also hoping to offer an upgrade kit for 3D for its forthcoming BDP100 Blu-ray player but exact details will depend on chip manufacturers’ roadmap. The BDP100 is expected to ship soon while the company hope to offer a 3D upgrade later in 2011.